Profile

The Company is determined to expand more branches in order to cover strategic areas with high market potentials. Both exceptional constructed to extol a virtue of a modern lifestyle department store, coupled with well-planned product display that enhances an atmosphere of fun and enjoyment of shopping, the characteristics that best reflect a true image of RIMO Department Store.

Committed to offering excellent service, RIMO Department Store has continually and rigorously developed its staff’s potentials. In doing so, customers can not only enjoy warm hospitality of staff, but also their skills and thorough knowledge in products which thereby, will ultimately lead to a good impression in impeccable service standard.

RIMO department store is a store with 7 chains all over Indonesia. In 2001, RIMO decided to replace their magnetic membership card to smart card. To become the first retailer in Indonesia that was using smart card. Loyalty using smart card has proven to be very effective in accelerating membership recruitment. From 50,000 members in 2001 to reach 330,000 members in 2007.